Did you know that thanks to the meta tag
Many of you regularly ask me if the HTML tag
A better click-through rate can significantly increase your traffic! Moreover, it can improve your positioning in the Google SERP (indirectly). Indeed, Google Rankbrain studies user behavior in the SERPs, something to ponder... In any case, by only modifying the first thing the visitor sees, you therefore win on both fronts.
A better click-through rate = more visitors = better positioning
To increase the CTR, I offer you some tips to experiment with. Remember that SEO is not an exact science and a recommendation may work for your case, but not necessarily for a colleague.
## 🚀 Quick read: what you will learn about the title tag
In this article, we give you the 5 best tips to optimize your title displayed on Google.
1. Adequate length: your meta title should be readable in its entirety.
2. A number: conveys precise information about what will be conveyed in the article.
3. A date: demonstrates the timeliness of the content.
4. A call to action: asserts the possible results from reading your page.
5. A question: to best answer the search intent.
## 1️⃣ Length
This is one of the unavoidable elements in SEO, the length of the tag
What is the maximum length of a title tag? 50-60 characters — Make sure the length of the title tag does not exceed 50 to 60 characters.
What is the minimum length of a title tag? There is no minimum length, use at least 3 words to create the best hook sentence.
Use the main keyword — Find the keyword that your visitors actually use for your page and put it in the tag.
Use a tool to recommend/simulate the length of the tag. If you have a doubt, there are tools that allow you to simulate the length of the
## 2️⃣ Numbers
Numbers in a title tag stand out. Here are some examples: "5 unmistakable signs of SEO fans" or "How to optimize your performance by 45%...".
When you see title tags with numbers in the SERPs, the results tend to get a higher click-through rate. This works because of cognitive biases: distinction and specificity. Our brain is trained to find things that stand out from the mass.
When the user reads the Google search results page, they are confronted with a lot of information. The brain will try to simplify the analysis by clinging to differentiating elements. Numbers also have the power to be specific (for example: "the 5 colors to use for..."), specificity reassures the reader, it simplifies the analysis (and their thinking).
## 3️⃣ Dates
As in the point above, use the magic of numbers. These are
## 4️⃣ Call to action
Use action verbs, they really help users to click. The reader must know what to expect when they click. The offer must therefore be explicit, no bad surprises. Be imperative!
Action verbs: buy, try, find, listen, watch, learn and access. When you use these verbs, they give the user a precise indication of the nature of the content and the action they can perform.
## 5️⃣ Questions
Questions are powerful tips to use in your title tags. Your topic may be "Red panda food", a title written in the form of a question significantly increases your click-through rate: "What do Red Pandas eat?". You create curiosity that encourages the user to click.
## ❓ Where to start?
Identify pages with a low CTR. To increase the number of visits, you need to work on your CTR, a CTR below 5% is a bad click-through rate. Start the analysis with the Google Search Console and identify CTRs below 5%. Go to "Search Traffic"/"Search Analysis", check the impressions, CTR, positions boxes. You will get the following table:
These are 5 effective tips that I wanted to share with you. And you, do you have other tips to optimize your
## 🎁 BONUS
Some ideas and examples of meta tag
### Call to action + keyword + Incentive
- Buy women's pants, up to 30% off
### Call to action + Keyword + Variant + Incentive
- Buy black women's pants up to 30% off
### Call to action + Benefit + keyword + variant + incentive
- Buy and save on red women's pants up to 30% off
### Call to action + GeoLocation + Product or Service + Time constraint + Incentive
- Order from Lyon Pizza, XXL pizza - today, free drink
### Sub-category + GeoLocation + Incentive or advantage
- Emergency water leak repair in Lyon - Intervention in 30 min
### Advantage + Incentive + Service + Time constraint + Call to action
- Save up to 30% on Grandma's pizza today 04 74 12 12 12
## ⚠️ TitleGate: Google changes the proposed titles
Since 2021, SEOs have noticed that title tags are no longer displayed as often as in the past. Indeed, the search engine now takes the liberty of changing this title if it considers that it does not sufficiently answer the query.
As a result, many thought it was pointless to continue to propose a metatitle since it was no longer displayed. They are partially right! It is true that, as it is no longer necessarily presented in the SERP, optimizing this tag is no longer necessarily effective for improving your CTR.
However, if you do not take care of this information, you miss a good opportunity to convey an important message to Google! Because know this, it is still a hot zone in SEO that helps improve your ranking.
However, to ensure you continue to have a striking title in the SERP, you should take care of your "on page" title, namely the H1 tag. Indeed, if the title is no longer prioritized on the results page, it is often replaced by the title of your content.
## 🙏 Sources used to write this article
- https://developers.google.com/search/blog/2021/08/update-to-generating-page-titles
- https://developers.google.com/search/docs/appearance/title-link
- https://developers.google.com/search/blog/2021/09/more-info-about-titles
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